---
title: "#E169 – The Åhléns Turnaround: Reinventing a 126-Year-Old Brand"
description: Hear Thomas Engelhart, Chief Strategy, Customer & Marketing Officer at Åhléns, unpack one of the most impressive retail turnarounds in the Nordics.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E169 – The Åhléns Turnaround: Reinventing a 126-Year-Old Brand](https://www.curemedia.com/insights/podcasts/e169-the-åhléns-turnaround-reinventing-a-126-year-old-brand)

 Written by [Mollie Aamisepp](https://www.curemedia.com/insights/podcasts/author/mollie-aamisepp) | Mar 10, 2026 11:00:00 PM

[View full post](https://www.curemedia.com/insights/podcasts/e169-the-åhléns-turnaround-reinventing-a-126-year-old-brand)

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