---
title: "#E165 – Creator POV: Meaningful Influence in a TikTok World"
description: TikTok creator Frida Jernspets on building lasting influence without virality, saying no to fast fashion, and what brands must rethink to win with creators.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E165 – Creator POV: Meaningful Influence in a TikTok World](https://www.curemedia.com/insights/podcasts/e165-creator-pov-meaningful-influence-in-a-tiktok-world)

 Written by [Mollie Aamisepp](https://www.curemedia.com/insights/podcasts/author/mollie-aamisepp) | Dec 2, 2025 11:00:00 PM

[View full post](https://www.curemedia.com/insights/podcasts/e165-creator-pov-meaningful-influence-in-a-tiktok-world)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Mollie Aamisepp"
  },
  "dateModified" : "2026-05-05T06:48:31.771Z",
  "datePublished" : "2025-12-02T23:00:00Z",
  "headline" : "#E165 – Creator POV: Meaningful Influence in a TikTok World",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1080,
    "url" : "https://2476617.fs1.hubspotusercontent-na1.net/hubfs/2476617/165%20CREATOR%20POW%20MEANINGFUL.png",
    "width" : 1080
  },
  "mainEntityOfPage" : "https://www.curemedia.com/insights/podcasts/e165-creator-pov-meaningful-influence-in-a-tiktok-world",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Podcast"
  }
}
```