---
title: "#E153 – Inside ASKET’s Mission to Redefine Fashion and Consumer Behaviour"
description: Discover how ASKET is reshaping the fashion industry with timeless design and conscious values. In this episode, Jonatan Ehn shares how the brand balances growth with sustainability, and the story behind their award-winning campaign, The Timeless Experiment.
---

[Creator Marketing Podcast | Inside the Creator Economy by Cure Media ](https://www.curemedia.com/insights/podcasts)

# [#E153 – Inside ASKET’s Mission to Redefine Fashion and Consumer Behaviour](https://www.curemedia.com/insights/podcasts/e153-inside-askets-mission-to-redefine-fashion-and-consumer-behaviour)

 Written by [Mollie Aamisepp](https://www.curemedia.com/insights/podcasts/author/mollie-aamisepp) | May 28, 2025 4:54:00 AM

[View full post](https://www.curemedia.com/insights/podcasts/e153-inside-askets-mission-to-redefine-fashion-and-consumer-behaviour)

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