---
title: WHY DO FASHION BRANDS USE INFLUENCERS?
description: This article discusses why fashion brands use influencer marketing as a strategy and how influencers help strengthen their brand identity.
---

[Creator Marketing Articles & Insights | Cure Media ](https://www.curemedia.com/insights/blog)

# [WHY DO FASHION BRANDS USE INFLUENCERS?](https://www.curemedia.com/insights/blog/why-do-fashion-brands-use-influencers)

 Written by [Sanna Ödmark](https://www.curemedia.com/insights/blog/author/sanna-ödmark) | Sep 7, 2022 6:49:00 AM

[View full post](https://www.curemedia.com/insights/blog/why-do-fashion-brands-use-influencers)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sanna Ödmark"
  },
  "dateModified" : "2026-04-28T06:51:44.223Z",
  "datePublished" : "2022-09-07T06:49:00Z",
  "headline" : "WHY DO FASHION BRANDS USE INFLUENCERS?",
  "image" : {
    "@type" : "ImageObject",
    "height" : 400,
    "url" : "https://2476617.fs1.hubspotusercontent-na1.net/hubfs/2476617/1000x500compressed-800x400.png",
    "width" : 800
  },
  "mainEntityOfPage" : "https://www.curemedia.com/insights/blog/why-do-fashion-brands-use-influencers",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```