---
title: 5 THINGS SUCCESSFUL INFLUENCER MARKETING BRANDS HAVE IN COMMON
description: Why do some companies struggle while others succeed with influencer marketing? Here are five things that these influencer marketing brands have in common!
---

[Creator Marketing Articles & Insights | Cure Media ](https://www.curemedia.com/insights/blog)

# [5 THINGS SUCCESSFUL INFLUENCER MARKETING BRANDS HAVE IN COMMON](https://www.curemedia.com/insights/blog/5-things-successful-influencer-marketing-brands-have-in-common)

 Written by [Sanna Ödmark](https://www.curemedia.com/insights/blog/author/sanna-ödmark) | May 13, 2019 7:45:00 AM

[View full post](https://www.curemedia.com/insights/blog/5-things-successful-influencer-marketing-brands-have-in-common)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Sanna Ödmark"
  },
  "dateModified" : "2026-04-28T15:53:13.862Z",
  "datePublished" : "2019-05-13T07:45:00Z",
  "headline" : "5 THINGS SUCCESSFUL INFLUENCER MARKETING BRANDS HAVE IN COMMON",
  "image" : {
    "@type" : "ImageObject",
    "height" : 627,
    "url" : "https://2476617.fs1.hubspotusercontent-na1.net/hubfs/2476617/successful-influencer-marketing-1.jpeg",
    "width" : 1200
  },
  "mainEntityOfPage" : "https://www.curemedia.com/insights/blog/5-things-successful-influencer-marketing-brands-have-in-common",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Blog"
  }
}
```