INFLUENCER MARKETING STRATEGIES
“A trusted referral is the holy grail of advertising”
– Mark Zuckerberg
“A trusted referral is the holy grail of advertising”
– Mark Zuckerberg
FINDING YOUR BEST-FIT INFLUENCER MARKETING STRATEGY
Influencer marketing is becoming a crowded channel within the fashion industry. Brands need to stand out with a strategy that captures more eyeballs.
In this video, Holly goes through two of the main influencer marketing strategies and breaks down which approach is better for your brand when using the channel.
WHY YOU NEED TO MEASURE THE INTERACTION EFFECTS FROM INFLUENCER MARKETING
A big challenge of measuring influencer marketing is that the effect is not always visible as a direct result of the influencer activation. In reality, as much as 70% of the result appears in other channels, such ad paid search and SEO, which can be tricky to prove. Are you aware of these interaction effects and what they mean for your marketing?
HOW TO WORK WITH AN ALWAYS-ON STRATEGY
In a marketplace in which consumer choice is virtually limitless and brand loyalty is fickle, building a relationship with your consumers is essential – which is tricky when consumers seemingly grow more skeptical of marketing messages every year. Find out which influencer marketing tactics are working and how time plays a big part in the success of the channel.
HOW TO WORK WITH AN ALWAYS-ON STRATEGY
In a marketplace in which consumer choice is virtually limitless and brand loyalty is fickle, building a relationship with your consumers is essential – which is tricky when consumers seemingly grow more skeptical of marketing messages every year. Find out which influencer marketing tactics are working and how time plays a big part in the success of the channel.
“85% of marketers say that their top goal with influencer marketing is to raise brand awareness.”
– Cure Media
“85% of marketers say that their top goal with influencer marketing is to raise brand awareness.”
– Cure Media
PODCAST: ARE YOU USING THE WRONG TACTICS FOR YOUR INFLUENCER MARKETING GOALS?
In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting and last but not least, always-on. How do the tactics differ from each other and which ones suit your influencer marketing goals the best?
GUIDE: HOW TO MEASURE INFLUENCER MARKETING
One of the most common difficulties that brands have is measuring the return on investment of influencer marketing. Read out ultimate guide to find out exactly how to measure influencer marketing with useful KPIs, as well as examples of how other companies are measuring the ROI of the channel.
GUIDE: HOW TO MEASURE INFLUENCER MARKETING
One of the most common difficulties that brands have is measuring the return on investment of influencer marketing. Read out ultimate guide to find out exactly how to measure influencer marketing with useful KPIs, as well as examples of how other companies are measuring the ROI of the channel.
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