FASHION RETAIL INDUSTRY
“If you’re an overnight sensation, you can be yesterday’s news in no time. Whereas building something slowly and carefully that has value and quality, that’s what’s going to have legs.”
– Anna Wintour
“If you’re an overnight sensation, you can be yesterday’s news in no time. Whereas building something slowly and carefully that has value and quality, that’s what’s going to have legs.”
– Anna Wintour
THE DIGITALISATION OF THE FASHION RETAIL INDUSTRY
We’re seeing a massive shift in the fashion retail industry, with brands undertaking digital transformations to keep up with the increasingly digital demands of products.
In this video, Sanna goes through what brands need to be aware of in terms of the shifting consumer behaviour towards shopping online.
WEBINAR: INFLUENCER MARKETING FOR FASHION BRANDS
If you’re a fashion brand, this webinar is a must-watch. It covers everything from why fashion brands in particular need to be utilising influencer marketing, to specific strategies that can help increase brand awareness and make the most out of the channel.
WEBINAR: INFLUENCER MARKETING FOR FASHION BRANDS
If you’re a fashion brand, this webinar is a must-watch. It covers everything from why fashion brands in particular need to be utilising influencer marketing, to specific strategies that can help increase brand awareness and make the most out of the channel.
HOW DIGITAL TRANSFORMATION AFFECTS FASHION RETAIL BRANDS
The pandemic has accelerated the pace of digital transformation by many years, and the online marketplace is more crowded than ever. It’s becoming increasingly difficult to get and keep your audience’s attention amidst the noise.
The companies that will succeed are not the ones that go for the quick win, but those that stay focused on brand building activities, that have a holistic strategy in place for remaining relevant, offering value and catering to the needs of their target audience.
“60% of consumers have purchased something recommended by an influencer at least once.”
– Cure Media
“60% of consumers have purchased something recommended by an influencer at least once.”
– Cure Media
DISCUSSING INFLUENCER MARKETING FOR FASHION BRANDS WITH FARFETCH
We sat down with Phoebe Locke @FARFETCH to discuss the role of influencer marketing in today’s competitive retail landscape, and offers insights into the ways she thinks influencer marketing differs in the luxury sector compared to fast-fashion.
WHAT SEPARATES MARKETING LEADERS FROM THE LAGGARDS?
To succeed as a marketer today, you need to look beyond trendy buzzwords and clickbait campaigns, and shift the narrative towards key strategic considerations.
Our recent research shows that 58% of marketing teams find proving the ROI of different activities to be the biggest challenge they face. Building the right media mix and knowing how and where to invest your marketing budgets will be essential for any marketing team hoping to succeed in the digital forum. This is why and more importantly, how.
WHAT WOULD YOU LIKE TO LEARN ABOUT NEXT?
