Leading Agency for Creator-led Marketing

Insights

Strategy

Creative

Impact

Scale

HOW IT WORKS

From understanding people and culture to scaling what works - this is how we build brands that stay relevant.

Our approach

Understanding what drives attention, shapes behaviour and builds relevance.

Turning insights into clear direction - where to play and how to win.

Ideas and content that resonate, travel and cut through.

Activated, measured and optimised for real business impact.

Scaling what works across markets, channels and communities.

Powered by ME, the award-winning system behind leading brands

ME is our proprietary platform, built to turn creator marketing into a structured, scalable growth engine. Connecting creators, content and performance in one intelligent system, it transforms signals into actionable insights, and insights into results.

Explore the platform

From creator selection to measurable results, everything managed in one unified system. Full control, complete visibility, built as one system.

Go beyond surface metrics. Identify the right creators through performance data, audience behaviour and real-time cultural signals.

Track, learn and optimise continuously, across channels, markets and time. Know what works, while it’s happening.

#E173 – From Broadcast to Participation: The TikTok Shift

In this episode of Inside the Creator Economy, we sit down with Elin Palmelius from TikTok Nordics to unpack what’s actually changing – not just on the platform, but in how brands think about creativity, audiences and growth.

Go to episode

Spotify

#E173 – From Broadcast to Participation: The TikTok Shift

Previous episodes

#E172 – 5 Things We Can’t Stop Talking About Right Now

#E171 – Building a Beauty Brand Through Culture with Roger Dupé

#E170 – Inside the Male Beauty Shift with Jonna Oteiza

All episodes

Frequently asked questions

We help brands turn cultural insight into creator-driven growth, from strategy and creator selection to content, activation and performance. From always-on creator partnerships and UGC to seeding, events and campaign rollouts. All connected, measured and optimised through our proprietary platform, ME.

We partner with leading consumer brands across beauty, fashion, FMCG and lifestyle. With teams across Europe, we combine local market understanding with the ability to scale across multiple markets.

We combine data, creator performance and real-time signals to identify the right creators, shape content and optimise continuously. Our platform connects everything end-to-end, ensuring control, compliance and consistency across markets, including local regulations and approvals, making it possible to scale with confidence.

Influencer marketing is often campaign-based. Creator marketing is about building long-term relevance through creators, moving from one-off collaborations to structured, always-on creator ecosystems that drive both brand and business impact.

Treat it as a core growth channel, not a campaign. The brands that win build always-on creator ecosystems, grounded in insight, integrated across channels, and continuously optimised over time.

Building bonds that make brands grow

Creator-led marketing for a social-first world

Proven growth record. Award-winning creativity.

Making brands relevant in a creator-led era.